As described in the chapter's opening and closing vignettes, which of the following was an objective of GE's Ecomagination campaign?
A) maximize media exposure for the GE executives
B) change people's eating habits
C) inspire action
D) generate collective concern
E) convince customers and other publics that the green strategy makes sense

Question

Quizplus · Accepted Answer

The Ecomagination campaign aimed to convince customers and other publics that GE's green strategy made sense.

As Described in the Chapter's Opening and Closing Vignettes, Which