As described in the chapter's opening and closing vignettes, who was the target audience for the GE's Ecomagination campaign?
A) tree huggers and mountain bikers
B) New Yorkers, shareholders and employees
C) customers, prospects, shareholders, employees, and media
D) Families with young children
E) Consumers who buy hybrid cars

Question

Quizplus · Accepted Answer

The GE Ecomagination campaign was designed to appeal to a broad audience, including customers, prospects, shareholders, employees, and media, showcasing GE's commitment to environmentally friendly and sustainable solutions.

As Described in the Chapter's Opening and Closing Vignettes, Who