Which process identifies and analyzes patterns in customer behavior to maximize the profitability of each relationship?
A) integrated marketing communications
B) customer relationship management
C) database direct marketing
D) direct marketing
E) contact marketing
Correct Answer:
Verified
Q19: Which of the following is a type
Q20: Which of the following is NOT a
Q21: Which type of list consists of the
Q22: Which type of list is the most
Q23: What is a concern regarding data-driven communications?
A)
Q25: What does CRM stand for?
A) customer retention
Q26: Which of the following is a key
Q27: Which of the following is NOT a
Q28: Delivering ads through phone calls is known
Q29: Which of the following is a disadvantage
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