Which of the following is a key player in direct-response marketing?
A) advertisers who use direct response to sell products or services
B) agencies that specialize in direct-response advertising
C) media that deliver messages by phone, mail, or the web
D) consumers, who are the recipients of the information and sometimes initiators
Of the contract
E) all of the above
Correct Answer:
Verified
Q21: Which type of list consists of the
Q22: Which type of list is the most
Q23: What is a concern regarding data-driven communications?
A)
Q24: Which process identifies and analyzes patterns in
Q25: What does CRM stand for?
A) customer retention
Q27: Which of the following is NOT a
Q28: Delivering ads through phone calls is known
Q29: Which of the following is a disadvantage
Q30: What type of response cards are attached
Q31: Three basic objectives of direct marketing are
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