Which of the Following Is NOT a Main Player in Direct-Response

Which of the following is NOT a main player in direct-response marketing?

A) advertisers who use direct response to sell products or services
B) agencies that specialize in direct-response advertising
C) media that deliver messages by phone, mail, or the web
D) consumers, who are the recipients of the information and sometimes initiators of the contract
E) federal and state governments, which monitor who is contacted and how personal information is safeguarded