Scott is developing the offer in a direct marketing campaign. What should he include?

Question

Quizplus · Accepted Answer

When developing an offer in a direct marketing campaign, it's important to include a comprehensive set of information to ensure the recipient has all they need to make a decision. This includes a description of the product (A), terms of sale (B), payment and delivery information (C), and other relevant details such as price, optional features, and future obligations (D). Therefore, all of the options (A through D) are essential components of an effective offer.

Scott Is Developing the Offer in a Direct Marketing Campaign