Laurie is a college professor who teaches a course in direct marketing. She is a member of the Direct Marketing Association (DMA), which is a trade association for businesses in the direct marketing industry, because she finds it useful for attaining information for her course. However, she receives direct mail offers, e-mails, and telemarketing calls that are also sent to the other, practitioner, members of the DMA. What type of list is Laurie's name on?

Question

Quizplus · Accepted Answer

Laurie's name is on a compiled list, which is a type of list created by gathering names from various sources, such as membership rosters, in this case, the Direct Marketing Association (DMA). These lists are often used for marketing purposes to target individuals based on specific criteria, such as their membership in a professional organization.

Laurie Is a College Professor Who Teaches a Course in Direct