To grab an Internet surfer's attention, what must the copywriter think about?
A) offering a deal
B) using an involvement device
C) keeping the writing succinct
D) changing the offer frequently
E) all of the above
Correct Answer:
Verified
Q4: Which of the following is a standard
Q5: Which standard approach to writing body copy
Q6: Which of the following is considered the
Q7: Which type of advertising is not considered
Q8: What does the television copywriter have to
Q10: The more elaborate the copy, the easier
Q11: Good body copy keeps people's interest so
Q12: Two paragraphs that get special attention in
Q13: Music is really not that important in
Q14: The storyboard, which is the visual plan
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