Good body copy keeps people's interest so they continue reading past the headline.
Correct Answer:
Verified
Q6: Which of the following is considered the
Q7: Which type of advertising is not considered
Q8: What does the television copywriter have to
Q9: To grab an Internet surfer's attention, what
Q10: The more elaborate the copy, the easier
Q12: Two paragraphs that get special attention in
Q13: Music is really not that important in
Q14: The storyboard, which is the visual plan
Q15: As described in the chapter's opening vignette,
Q16: An advertisement for an exercise bike exclaimed
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