George's job is to write brochures, pamphlets, and other materials that provide details about his agency's client. The material he develops is used in support of an advertising campaign and is known as ___________.
A) add-on materials
B) supplemental literature
C) collateral materials
D) supplemental materials
E) take-aways

Question

Quizplus · Accepted Answer

Collateral materials are the correct term for materials like brochures, pamphlets, and other items that support advertising campaigns by providing additional information about a product, service, or company.

George's Job Is to Write Brochures, Pamphlets, and Other Materials