As Described in "A Matter of Practice," What Was the Objective

As described in "A Matter of Practice," what was the objective of the print advertising developed for the scuba-diving industry?

A) to get divers and nondivers alike to respect the ocean and not litter in the water
B) to build a relationship with diving and move people from print to the industry's web site
C) to educate nondivers of the beauty and serenity of diving as a sport
D) to get divers to dive more frequently
E) to get divers and nondivers alike to understand that the ocean is a living thing