What was the target market for the Verizon campaign described in the "Hands-On" case at the end of the chapter?
A) suburban youths who text message friends
B) moms with kids aged 16 years old and under
C) children aged 6 to 10 years old who's parents want phones for security
D) multicultural, young entrepreneurial types and those that have a passion for community service
E) businesspeople who travel extensively and need a broad based network

Question

Quizplus · Accepted Answer

The Verizon campaign described in the "Hands-On" case targeted multicultural, young entrepreneurial types and those that have a passion for community service, as these groups are likely to be engaged in activities that benefit from mobile communication and community involvement.

What Was the Target Market for the Verizon Campaign Described