A(n) ___________ is a creative concept that implements the advertising strategy so that the message is both attention getting and memorable.
A) big idea
B) creative brief
C) artful statement
D) big bang
E) central idea
Correct Answer:
Verified
Q1: An advertising idea is considered _ when
Q3: Using an idea that someone else has
Q4: Which of the following is a common
Q5: Which of the following statements is false
Q6: Which technique used by creative thinkers creates
Q7: Which technique used by creative thinkers differs
Q8: A person who tends to deal in
Q9: Which of the following is a step
Q10: Which of the following describes the immersion
Q11: Which of the following describes the ideation
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents