Which of the following statements is false regarding creative thinking?
A) Creativity is a special form of problem solving and everyone is born with some talent in that area.
B) In advertising, creativity is limited to the writers and art directors.
C) Free association creates the juxtaposition of two seemingly unrelated thoughts.
D) Right-brain thinking is intuitive, nonverbal, and emotion-based thinking.
E) Divergent thinking uses exploration to search for all possible alternatives.

Question

Quizplus · Accepted Answer

In advertising, creativity is not limited to just the writers and art directors. It involves a wide range of roles including strategists, designers, and even clients. Creativity in advertising is a collaborative process that benefits from diverse perspectives and skills.

Which of the Following Statements Is False Regarding Creative Thinking