What was the objective of the Road Crew social marketing campaign?
A) To get young men in Wisconsin small towns who drink and drive to use a ride service.
B) To encourage drivers to slow down when driving in work zones.
C) To get parents to make sure their children wear seatbelts.
D) To change the attitudes of drivers toward road construction.
E) To reduce road rage.

Question

Quizplus · Accepted Answer

The Road Crew social marketing campaign aimed to reduce drunk driving among young men in Wisconsin's small towns by promoting the use of designated drivers or ride services.

What Was the Objective of the Road Crew Social Marketing