What purpose do brand icons like the Burger King's Burger King and Geico's Gecko fulfill?
A) When humor is used, it is relevant, with a clear product purpose.
B) Brand rewards/benefits are highly visible through demonstration, dramatization, lifestyle, feelings, or analogy.
C) The brand is the major player in the experience.
D) Lend personality, emotion and stories to their brands.
E) represent out-of-date concepts

Question

Quizplus · Accepted Answer

Brand icons like the Burger King's Burger King and Geico's Gecko lend personality, emotion, and stories to their brands, making them more relatable and memorable to consumers.

What Purpose Do Brand Icons Like the Burger King's Burger