MINI-CASE
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios and said that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Refer to Mini-Case. Did this campaign use a hard-sell or soft-sell strategy? Explain your answer by comparing and contrasting the two strategies.

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The Answer of MINI-CASE
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios and said that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Refer to Mini-Case. Did this campaign use a hard-sell or soft-sell strategy? Explain your answer by comparing and contrasting the two strategies.

MINI-CASE For Several Years, the Cotton Growers of America, a Trade