MINI-CASE
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios and said that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Refer to Mini-Case. Although there were several executions of television commercials, they each included the words, "Cotton. The fabric of our lives." What are these words known as?

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The Answer of MINI-CASE
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios and said that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Refer to Mini-Case. Although there were several executions of television commercials, they each included the words, "Cotton. The fabric of our lives." What are these words known as?

MINI-CASE For Several Years, the Cotton Growers of America, a Trade