CPM and CPP are more valid when used to compare vehicles within a medium.

Name: CPM and CPP are more valid when used to compare vehicles within a medium.
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

CPM (Cost Per Thousand) and CPP (Cost Per Point) are metrics used to evaluate the cost efficiency of advertising vehicles within the same medium (e.g., comparing different magazines or TV channels), ensuring a more accurate and relevant comparison due to the similar nature and audience reach metrics of the vehicles being compared.

CPM and CPP Are More Valid When Used to Compare