Transformational advertising refers to the synergistic way radio, in particular, reinforces and re-creates the message in a listener's mind.

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Transformational advertising refers to a type of advertising that seeks to change a consumer's interpretation of a product or brand, often by associating the experience of using the product with a unique set of psychological characteristics, not specifically to how radio reinforces and re-creates messages.

Transformational Advertising Refers to the Synergistic Way Radio, in Particular