Reach is the percentage of a medium's audience that is exposed at least once to the advertiser's message during a specific time frame.

Name: Reach is the percentage of a medium's audience that is exposed at least once to the advertiser's message during a specific time frame.
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Reach refers to the total number of different people or households exposed to an advertisement at least once over a specific period, typically expressed as a percentage of the target audience.

Reach Is the Percentage of a Medium's Audience That Is