Reach is the first place to start in setting objectives for a media plan.
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Q26: Why have several advertising agencies unbundled their
Q27: Sales geography is considered by the media
Q28: Aperture measures the percentage of total advertising
Q29: Media is a combination of reach and
Q30: Different or unduplicated audiences are those who
Q32: Reach is the percentage of a medium's
Q33: Use national television if you need to
Q34: Target information used by media planners includes
Q35: Despite the increase in media options, consumer
Q36: Transformational advertising refers to the synergistic way
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