MINI-CASE
Consider the following magazine media schedule: $\begin{array}{|l|l|l|l|}
\hline \text { Magazine } & \text { Readers/Issue } & \text { Rating* } & \text { Unduplicated ** } \
\hline \text { A } & 50,000 & 50 & 35,000 \
\hline \text { B } & 40,000 & 40 & 20,000 \
\hline \text { C } & 20,000 & 20 & 11,000 \
\hline
\end{array}$
* Target population: 100,000
$* *$ those who did not read either of the other two magazines
-Refer to Mini-Case. If there were one insertion each week in all the magazines for a four week period what would the total insertions be for the plan?

Question

Quizplus · Accepted Answer

Since there are three magazines and one insertion in each magazine per week for four weeks, the total insertions would be $3 magazines \times 4 weeks = 12$ insertions.

MINI-CASE Consider the Following Magazine Media Schedule * Target Population: 100,000

MINI-CASE
Consider the Following Magazine Media Schedule * Target Population: 100,000