In the Dentsu campaign that was described in "A Matter of Practice" _______ was used to select the most effective contact points to achieve the communication goals and implement the optimum integrated communication programs that eliminate waste.

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ContactPoint Management was used in the Dentsu campaign described in "A Matter of Practice" to select the most effective contact points for achieving communication goals and implementing optimum integrated communication programs efficiently.

In the Dentsu Campaign That Was Described in "A Matter