What was the Big Idea for Audi's A3 hatchback advertising campaign that was described in the chapter's opening vignette?
A) a $500 gift for all referrals that resulted in sales
B) at major golf tournaments, they displayed the cars
C) a Web-based campaign of TV commercials
D) the slogan "I've Got it Made" delivered through creative print ads and billboards
E) the Web-based alternative reality game, "The Art of the Heist"
Correct Answer:
Verified
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Q43: Calls for reform, which include better metrics
Q44: Describe the reach objective.
Q45: To introduce the new luxury A3 hatchback
Q47: What group of consumers did Dentsu target
Q48: In the Dentsu campaign that was described
Q49: Sam discovered that he needed _ that
Q50: As Heather Beck described in "The Inside
Q51: What was the positioning of the two
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