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What Group of Consumers Did Dentsu Target with Its Advertising

Question 47

Multiple Choice

What group of consumers did Dentsu target with its advertising campaign that was described in "A Matter of Practice"?


A) Fathers (50+) and Daughters (20s)
B) Baby Boomlets
C) senior citizens (60+)
D) men less than 25 years old
E) women more than 35 years old

Correct Answer:

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