Video games are an attractive alternative medium for advertisers because there are established standards for measuring the effectiveness of the placement.

Question

Quizplus · Accepted Answer

While video games are an attractive medium for advertisers due to their immersive nature and large, engaged audiences, there are not yet established, universally accepted standards for measuring the effectiveness of in-game advertising placements, making it challenging to assess their impact accurately.

Video Games Are an Attractive Alternative Medium for Advertisers Because