Explain the terms new media and alternative media, and name and describe some of the alternative and new media forms that advertisers are experimenting with. Explain how they work and what advantages they provide.
Correct Answer:
Verified
Q43: Webisodes have created a new form of
Q44: Video games are an attractive alternative medium
Q45: Instant messaging (IM), which allows users to
Q46: Click-and-dial systems use wireless phones to access
Q47: Explain why and how e-mail is used
Q49: How did eBay, which was described in
Q50: What was the objective of eBay's advertising
Q51: Rosa Kate's is a gift shop that
Q52: Tony's client wanted a unique communication plan
Q53: Emerging media, digital enhancements, place-based, branded environments,
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