The initial purpose of cable television was to provide highly targeted special-interest programming options.
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Q37: Because television advertising is embedded in television
Q38: The price of a 30-second prime time
Q39: The Federal Communications Commission (FCC) defines a
Q40: Network-affiliated television stations are required by law
Q41: A problem facing network TV is that
Q43: The two categories of cable scheduling are
Q44: With local cable scheduling, advertisers can show
Q45: The FCC allows public broadcasting system (PBS)
Q46: The FCC has licensed low-power television (LPTV)
Q47: The FCC has recently banned pay-per-view television
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