Because television advertising is embedded in television programming, most of the attention in media buying, as well as in the measurement of television advertising's effectiveness, is focused on the performance of various shows and how they engage their audiences.

Question

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Television advertising effectiveness is closely linked to the performance and audience engagement of the shows they are embedded in, as these factors influence how many viewers are exposed to the ads and how attentively they are watched.

Because Television Advertising Is Embedded in Television Programming, Most of the Attention