As Described in "The Inside Story," How Did HER&NU Marketing

As described in "The Inside Story," how did HER&NU marketing communication turn around the negative image the Framsokn political party was suffering in Iceland?

A) They executed television commercials using humor with a serious selling point.
B) They provided factual evidence in their TV commercials of the positive economic and social changes the party was the catalyst for over the past 12 years.
C) They used comparative advertising, which is allowed only on television in Iceland, in which they juxtaposed the rival political party's position with their party's position on several economic and social issues.
D) They selected a younger candidate and used television advertising heavily to project a younger image for their political party.
E) They selected a female candidate and used television advertising heavily to project a more female-focused party.