MINI-CASE
Procter & Gamble is a major manufacturer of consumer packaged goods and spent almost $3 billion on consumer advertising in 2004, much of it on television. P&G has nationwide distribution of its products and uses television advertising because of that. However, P&G is concerned about the decrease in television audiences in recent years and the fact that consumers are better able to avoid television commercials.
-Refer to Mini-Case. What type of television delivery system allows P&G to advertise on hundreds of television stations simultaneously across the country during prime time programs?
A) network television
B) public television
C) specialty television
D) pay-per-view
E) interactive television

Question

Quizplus · Accepted Answer

Network television allows advertisers to reach a broad audience simultaneously across the country, making it suitable for companies like P&G with nationwide distribution.

MINI-CASE Procter & Gamble Is a Major Manufacturer of Consumer Packaged