What was the challenge facing the agency of Holiday Inn Express, which was described in the chapter opening vignette, and how did they address it?

Name: What was the challenge facing the agency of Holiday Inn Express, which was described in the chapter opening vignette, and how did they address it?
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The Answer of What was the challenge facing the agency of Holiday Inn Express, which was described in the chapter opening vignette, and how did they address it?

What Was the Challenge Facing the Agency of Holiday Inn