MINI-CASE
John is opening a Lion's Choice fast food roast beef restaurant in Baton Rouge, Louisiana. This restaurant is actually nationwide, but this is the first franchise opening in this city. In fact, their strategy is to increase its presence in the South, where currently it does not have as many outlets as in other parts of the country but is opening about one new outlet each month. Although the national office does some advertising, franchisees are allowed to do local advertising using advertisements provided to them by the national office. However, John has only about $1,000 to purchase media exposure.
-Refer to Mini-Case. What broadcast media and delivery systems is John, the franchise owner in Baton Rouge, likely to use for advertising? Explain your answer.

Question

Quizplus · Accepted Answer

The Answer of MINI-CASE
John is opening a Lion's Choice fast food roast beef restaurant in Baton Rouge, Louisiana. This restaurant is actually nationwide, but this is the first franchise opening in this city. In fact, their strategy is to increase its presence in the South, where currently it does not have as many outlets as in other parts of the country but is opening about one new outlet each month. Although the national office does some advertising, franchisees are allowed to do local advertising using advertisements provided to them by the national office. However, John has only about $1,000 to purchase media exposure.
-Refer to Mini-Case. What broadcast media and delivery systems is John, the franchise owner in Baton Rouge, likely to use for advertising? Explain your answer.

MINI-CASE John Is Opening a Lion's Choice Fast Food Roast Beef