MINI-CASE
John is opening a Lion's Choice fast food roast beef restaurant in Baton Rouge, Louisiana. This restaurant is actually nationwide, but this is the first franchise opening in this city. In fact, their strategy is to increase its presence in the South, where currently it does not have as many outlets as in other parts of the country but is opening about one new outlet each month. Although the national office does some advertising, franchisees are allowed to do local advertising using advertisements provided to them by the national office. However, John has only about $1,000 to purchase media exposure.
-Refer to Mini-Case. The local television station shared audience data with John to help him determine during which time he should advertise. It was rather confusing to him, and he wasn't sure what rating and share actually meant. Explain these two concepts.

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The Answer of MINI-CASE
John is opening a Lion's Choice fast food roast beef restaurant in Baton Rouge, Louisiana. This restaurant is actually nationwide, but this is the first franchise opening in this city. In fact, their strategy is to increase its presence in the South, where currently it does not have as many outlets as in other parts of the country but is opening about one new outlet each month. Although the national office does some advertising, franchisees are allowed to do local advertising using advertisements provided to them by the national office. However, John has only about $1,000 to purchase media exposure.
-Refer to Mini-Case. The local television station shared audience data with John to help him determine during which time he should advertise. It was rather confusing to him, and he wasn't sure what rating and share actually meant. Explain these two concepts.

MINI-CASE John Is Opening a Lion's Choice Fast Food Roast Beef