Kenisha just started working at a major consumer packaged goods manufacturer, and her duties entail assisting in the development of the advertising plan. She has been given her company's business and marketing plans to help her prepare the advertising plan. From her perspective, which part of which plan is most important?

Question

Quizplus · Accepted Answer

The marketing mix strategy of the marketing plan is crucial for Kenisha as it outlines the product, price, place, and promotion strategies, which are directly relevant to developing an effective advertising plan.

Kenisha Just Started Working at a Major Consumer Packaged Goods