Describe how NASCAR learned more about their fans as described in the "Hands On" case at the end of the chapter.
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Susan is working on the advertising plan
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Q51: MINI-CASE
Bob works at a major advertising agency,
Q52: MINI-CASE
Bob works at a major advertising agency,
Q53: MINI-CASE
Bob works at a major advertising agency,
Q54: MINI-CASE
Bob works at a major advertising agency,
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