MINI-CASE
Bob works at a major advertising agency, and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand. He must also articulate communication strategies, prepare a creative brief based on an understanding of the consumer and the brand, and finally, evaluate the effectiveness of the communication in terms of how the target reacts to it.
-Refer to Mini-Case. What will Bob include in the creative brief that he prepares for the creative department?

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The Answer of MINI-CASE
Bob works at a major advertising agency, and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand. He must also articulate communication strategies, prepare a creative brief based on an understanding of the consumer and the brand, and finally, evaluate the effectiveness of the communication in terms of how the target reacts to it.
-Refer to Mini-Case. What will Bob include in the creative brief that he prepares for the creative department?

MINI-CASE Bob Works at a Major Advertising Agency, and His Job