Which of the following statements is true?
A) Firms that specialize in interviewing, observing, recording, and analyzing the behavior of those who purchase or influence the purchase of a particular good or service are called secondary research suppliers.
B) Information that is collected for the first time from original sources is called primary research.
C) Strictly speaking, Simmons Market Research Bureau is a primary data source.
D) Strictly speaking, Mediamark Research, Inc. is a primary data source.
E) Primary research can be only quantitative.
Correct Answer:
Verified
Q1: _ uncovers critical information that becomes the
Q2: Information that has been collected and published
Q3: Government organizations, trade associations, secondary research suppliers,
Q5: Information on reactions to advertising and motivation
Q6: What type of information is used to
Q7: Identifying the consumer insight is the responsibility
Q8: Research that helps in evaluating the relative
Q9: People on the creative team involve themselves
Q10: _ helps with the media selection decision.
A)
Q11: When an agency gets a new client,
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