________ uncovers critical information that becomes the basis for strategic planning decisions, and in advertising it covers all the factors and steps that lead to the creation of message strategies and media plans.
A) Advertising research
B) Market research
C) Consumer research
D) Strategic research
E) Copy research
Correct Answer:
Verified
Q2: Information that has been collected and published
Q3: Government organizations, trade associations, secondary research suppliers,
Q4: Which of the following statements is true?
A)
Q5: Information on reactions to advertising and motivation
Q6: What type of information is used to
Q7: Identifying the consumer insight is the responsibility
Q8: Research that helps in evaluating the relative
Q9: People on the creative team involve themselves
Q10: _ helps with the media selection decision.
A)
Q11: When an agency gets a new client,
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