Which of the following is NOT considered background research?
A) competitive analysis
B) advertising audit
C) content analysis
D) mall intercept
E) semiotic analysis
Correct Answer:
Verified
Q7: Identifying the consumer insight is the responsibility
Q8: Research that helps in evaluating the relative
Q9: People on the creative team involve themselves
Q10: _ helps with the media selection decision.
A)
Q11: When an agency gets a new client,
Q13: _ is a quantitative method that uses
Q14: Which type of focus group research is
Q15: _ takes researchers into natural settings where
Q16: Which of the following is NOT one
Q17: Which qualitative method asks consumers to explain
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