________ Takes Researchers into Natural Settings Where They Record the Behavior

________ takes researchers into natural settings where they record the behavior of consumers using video, audio, and disposable cameras to record consumers' behavior at home, in stores, or wherever people buy and use their products, but the researcher does not live the lives of the people being studied.

A) Focus groups
B) Ethnographic research
C) Friendship groups
D) Observation research
E) Survey research