Which qualitative method uses visuals to elicit consumer thoughts and opinions either by asking them to look at a set of visuals or instructing them to visually record something with a camera, such as a shopping trip, and asking them to explain what they were thinking when looking at the photos taken?

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Quizplus · Accepted Answer

Photo elicitation is the method that uses visuals (such as photographs) to elicit thoughts, feelings, and opinions from participants. It involves showing participants images or having them take photos themselves and then discussing these visuals to gain deeper insights.

Which Qualitative Method Uses Visuals to Elicit Consumer Thoughts and Opinions