Which of the Following Is False Regarding Key Challenges Facing

Which of the following is false regarding key challenges facing advertising researchers?

A) The biggest problem with respect to globalization is cross-cultural communication and how to arrive at an intended message without cultural distortions or insensitivities.
B) As technology changes in the media unfold, the old research measures will become increasingly invalid.
C) New media technology is making it more difficult for marketers to do relationship marketing.
D) The emergence of genuine two-way communication opportunities is a factor in new media technology.
E) Whenever a call is made, for whatever purpose, that contact provides an opportunity to ask a brand-related question.