The social and cultural forces that impact consumer behavior include culture, social class, personality, family, and demographics.
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Q15: _ refers to consistency in behavior in
Q16: _ looks at patterns of consumption, personal
Q17: Which of the following is a consumer
Q18: _ occurs when the consumer recognizes a
Q19: Consumers are people who buy or use
Q21: Subculture is a term that describes how
Q22: The Asian market is becoming a huge
Q23: Ethnicity is becoming a major criterion for
Q24: The area in which a target market
Q25: First-level needs include the need for water,
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