Targeting means dividing the market into groups of people who have similar characteristics in certain key product-related areas.

Name: Targeting means dividing the market into groups of people who have similar characteristics in certain key product-related areas.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The correct term for dividing the market into groups of people with similar characteristics is "market segmentation," not "targeting." Targeting refers to selecting specific segments to focus marketing efforts on.

Targeting Means Dividing the Market into Groups of People Who