Ethnicity is becoming a major criterion for segmenting markets.
Correct Answer:
Verified
Q18: _ occurs when the consumer recognizes a
Q19: Consumers are people who buy or use
Q20: The social and cultural forces that impact
Q21: Subculture is a term that describes how
Q22: The Asian market is becoming a huge
Q24: The area in which a target market
Q25: First-level needs include the need for water,
Q26: Activities, opinions, and interests are some of
Q27: The Achievers and Strivers are motivated by
Q28: Targeting means dividing the market into groups
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