________ occurs when the consumer recognizes a need for a product.
A) Need recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
E) Postpurchase behavior

Question

Quizplus · Accepted Answer

Need recognition is the first step in the consumer decision-making process, where the consumer identifies a difference between their current state and their desired state, leading to the recognition of a need for a product or service.

________ Occurs When the Consumer Recognizes a Need for a Product