Which of the following is a consumer category of brand relationship?
A) switchers
B) light users
C) early adopters
D) innovators
E) laggards

Name: Which of the following is a consumer category of brand relationship? A) switchers B) light users C) early adopters D) innovators E) laggards
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Switchers are consumers who frequently change brands, indicating a type of brand relationship based on variety-seeking or lack of brand loyalty.

Which of the Following Is a Consumer Category of Brand