Which of the following is NOT a characteristic of effective ads?
A) hold consumers' interest
B) gain consumers' attention
C) convince consumers to change their purchasing behavior
D) convince consumers to continue buying the brand
E) provides all the necessary information so that consumers can make a purchase

Question

Quizplus · Accepted Answer

Effective ads are designed to hold interest, gain attention, and influence purchasing behavior, whether that's to change the brand consumers buy or to reinforce existing brand loyalty. However, providing all necessary information for a purchase is not a requirement for an ad to be effective; ads often aim to intrigue or persuade rather than inform comprehensively.

Which of the Following Is NOT a Characteristic of Effective